4 Ideas for Better Social Media Measurement

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Although the social space has rapidly matured over the last decade-plus, social media measurement remains a mystery for many.

This mystery is due to two main factors. One is the fact that understanding off-site social activity, where marketers lack a data set as robust as they receive on their own website, is a challenge. The other is that despite social media itself not being new, it’s still an emerging (and fragmented) marketing channel and frequently lacks clear objectives/conversion goals from brands.



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