Why Ben Silbermann Keeps Creating New Pinterest Accounts

fastcompany.com - It's fair to say that Ben Silbermann spends a lot of time on Pinterest. As the social network's founder and CEO, he's intimately familiar with its every feature. However, Silbermann says that too much attention to detail can blind an otherwise crucial aspect of running a company: a user's first experience. "One of the hard parts about building a service that you use yourself is that it's easy to forget what it was like the very first time someone someone signs up," he says.