Wednesday, August 8, 2012

4 Ideas for Better Social Media Measurement

See on Scoop.it - Business Futures



Although the social space has rapidly matured over the last decade-plus, social media measurement remains a mystery for many.
This mystery is due to two main factors. One is the fact that understanding off-site social activity, where marketers lack a data set as robust as they receive on their own website, is a challenge. The other is that despite social media itself not being new, it’s still an emerging (and fragmented) marketing channel and frequently lacks clear objectives/conversion goals from brands.



See on mashable.com

via Tumblr 4 Ideas for Better Social Media Measurement

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.