Dumb Ways to Die, a catchy public service announcement from Metro Trains in Melbourne, Australia, won the Grand Prix in the public relations and direct marketing categories at the Cannes Lions festival, representing a world conquest for the little PSA.
The video, which features various animated characters singing a catchy tune warning of the dangers of acting unsafely around trains, was expected to pick up at least one prize at Cannes. The film may end up winning a third Grand Prix since it is favored to win in the Films Lions category later this week. The PSA beat out contenders including Dove's "Beauty Sketches" campaign and Oreo's Blackout Tweet.
Read more at: http://mashable.com/2013/06/18/dumb-ways-to-die-cannes/