Sunday, October 7, 2012

Believing is Seeing: The Pygmalion Effect and Creativity

See on - Psychology Professionals

The Pygmalion effect is a phenomenon which effectiveness in stimulating creativity is only surpassed by its simplicity.

In the play Pygmalion by George Bernard Shaw, professor of phonetics Henry Higgins takes on the challenge to transform the unruly Cockney flower girl Eliza Doolittle to pass as a respectable member of the aristocratic society. The ‘Pygmalion effect’ works through the self-fulfilling prophecy – that one’s positive or negative expectations about someone’s behavior, capability or performance lead to a higher propensity for the behavior, capability or performance to manifest. The phenomenon of the self-fulfilling prophecy has been known for decades ever since it was coined by Robert K. Merton in 1948.

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