In the time it takes to say “verified,” a celebrity can get millions of followers on social media without putting in much effort. But, even though their fame hooks a lot of followers, business owners can learn from celebrities when it comes to managing social media.
As the owner of a company that manages social media for several celebrities, I can see two main reasons why people love to follow and engage with celebrities over social media. It humanizes the typically unreachable mega star, and for the chance of acknowledgment — being retweeted or receiving a reply over Facebook from a famous person can make a fan’s day.
What does this mean for the business owner who is building his or her social media presence? Here are three basic principles that you can apply to your social media accounts.
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