Charging a Credit Surcharge Will Cost You Customers

See on Scoop.it - Business Futures

In July, card issuers and banks reached a $7.25 billon settlement with merchants. As a result of the settlement, nearly seven million merchants in the U.S. will receive paid damages and lower processing interchange fees for an eight-month period. The settlement, which is viewed as a major ‘win’ for merchants, also allows merchants to surcharge the customer when they choose to pay with credit.

To surcharge or not to surcharge -– it’s the question you’ll need to answer.

See on mashable.com

via Tumblr Charging a Credit Surcharge Will Cost You Customers