Pinterest Introduces Business Accounts and Tools

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Pinterest paved the way for greater business participation on Tuesday with the launch of a new set of resources designed just for them.

Companies will now be able to create business accounts, which allows them to enter just a business name — rather than a first and last — and verify their websites using a hidden line of code. Once the code has been recognized, businesses will receive a verification badge on their Pinterest profile pages. It’s not quite as good as Twitter’s profile verification — it would still be easy for someone to impersonate a company on Pinterest by verifying a URL that was similar but not owned by the brand — but it’s a start.

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