Nearly nine in 10 consumers who shopped online via a tablet during Black Friday used an iPad, a new study suggests.
The IBM 2012 Holiday Benchmark report indicates the iPad brought 88% of traffic to the mobile web on Black Friday — more than any other tablet or smartphone. It also made up 10% of total online shopping.
The data comes from the company’s IBM Digital Analytics Benchmark, a cloud-based platform which tracks more than a million e-commerce transactions each data and analyzes data from 500 U.S. retailers.
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